Hello, I'm John Kitson, and this is my blog.

Whoever said insurance was dull? Back when I used to buy helicopters for a living maybe, if I thought about it, I might have thought that comparatively it was the duller option. But events of the last week or so have proved that not to be the case.

Is it me or have the Daffodils been a long time coming this year? Over the last week we’ve seen the very first signs of spring after a winter that felt like it would never end.

A bit of sunshine seems to put a smile on most faces, certainly mine as the first daffs appeared in my garden last week. This coming weekend we alter the clocks. Losing an hour of any weekend is hard, but driving home in daylight makes it all worth it.

Paul:    Yes, I’ll do a guest blog, but only if I can do a special one.

Brigid: Paul, what do you mean, ‘a special one’, special like the Canadian Hockey Team? (Brigid Murphy)

Paul:    No, although they were impressive.

I am an avid reader. If I’m honest I like feel-good books, a bit of escapism. I’ve worked out that it’s impossible to switch my brain off, to stop my mind wandering to the latest work issue, so I have to make sure I occupy it in other ways and reading becomes like therapy.

“Would you guest on Janice’s blog? It’s an opportunity.”

Hmmm. I tend toward Ambrose Bierce’s view; Opportunity defined as ‘an occasion for grasping a disappointment’.

John – We started, we started, sorry I started this blog with a little group of friends about a year ago and to start off the New Year 2010 we thought we’d do a little video blog as a one off, see how it goes and if its popular I think we’ll run it again, but this is the first sort of video blog we have done and we hope you like it.

What were your highlights of 2009?

Janice – One was being asked to dress as a mermaid, one of John’s wonderful ideas, which was Janice should dress as a mermaid for the key partner conference.

John interrupts – sorry Janice we are doing highlights

*Janice laughs and slaps John’s hand*

*Clip of Janice as a mermaid*

Janice – so yeah, one of them was being asked to be a mermaid.

John interrupts – that was – it was very funny

Janice – the highlight…

B: So George, we get to do the blog this week! How does that feel?

G: Damn, I thought I could have escaped without having to do any blogging. How does it work?

B: Well, you just say what’s going on in your life and hope that people reading it will find it interesting.

G: What about what’s going on in their own lives – wouldn’t that be more interesting?

B: That’s not how it works! So come on, what’s happening, what have you been up to and what are you going to do next year?

At this time of the year, my job becomes more of a trial of endurance and recovery than the nuts and bolts of everyday trading. Everyone has a party and you can trip from bar to restaurant to bar in the City from noon till midnight, often rubbing shoulders with the same brokers and competitors, all taking their turns to host and be hosted.

Driving down to Birmingham after attending a family funeral on a wet and dark Friday night last week, I wasn’t really feeling or expecting too much from the evening ahead at the Insurance Times Awards.

Maybe I should dedicate my first blog in my new role to confirming that Aviva’s broker strategy is unchanged. But I won’t because you’ll hear that lots and lots from Mark and David in the next few weeks and months.

Take you back 4 weeks…

“Kitson leaves to go fishing” – screamed the papers. (Ok it was shouted, ok whispered and well a few papers- well ok Insurance ones).

“You’re not going fishing are you…that’s a lie…it must be”…came the email traffic.

“You’ll be back anyway…You’ll miss the cut and thrust…if not the money…!”

“Were you sacked? that’s the rumour…”

Now it’s been quite a week for one reason and another. Whenever I write the blog I’m always looking for the gem of an idea, something interesting to write about.

Not so last week, as Aviva hits the headlines. Behind every headline there is a story, the story this time isn’t mine it’s John’s. The only thing I can add to the many, many press interviews John has given is from my heart. And that’s just pure and simply how much I’ll miss him. Relationships like ours are a rare thing in business, and like all wonderful things it had to end sometime. We’re still together for another 6 months and I intend to make the most of it. As for the speculation about me, don’t write me off just yet, I intend to be around for a long time to come.

There is no doubt that life is full of ups and downs, highs and lows, peaks and troughs. Much as I’d love it to be the case that’s probably no less true now we’re Aviva that it was when we were Norwich Union, or as it has been through most of my career. You’re probably already thinking “what a revelation Janice, have you got nothing better to do with your time than think up such pearls of wisdom”…bear with me there is a point to all this.

It’s mid year appraisal time, as you can imagine appraisals with John are a bit different, mine went something like this

John: Looking back on the last 6 months what are the headlines

Me: Well relationships with consolidators seem to be a continued  theme, have we fallen out with them, are we making friends with them, even when nothing’s happening it’s forever in the headlines……

Brokers have given our new Aviva Broker site the big thumbs up (thanks for all your feedback!).  You tell us that it’s great to find everything you need in one place, from product information and the latest news to Fast Trade, our fab new quote-and-buy facility. You also say it’s easy to navigate and you like the improved referral process and being able to get copies of quotes and documents in just two clicks.

I joined the company that was last week rechristened Aviva 9 years and 2 months ago, 6 weeks after the CGU, NU merger was announced. You could say I never really belonged to a “legacy company”. As my colleagues swore allegiance to General Accident, CU, NU and L&E, it was really clear to me that people form allegiances to brands over many years and real passion and loyalty underpins these allegiance.

.
In the… day… week… month…… and year ahead…………………
.

The yellow and blue bunting will have faded in the sun…

.

The yellow balloons will be long popped…………………

.

The yellow cup cakes will be a distant memory………

.

The yellow serviettes at the “scattered round the country” barbecues will have been forgotten ………

Ta-daaaa, www.aviva.co.uk/broker, your new website is here. Take a look around. As you’ll see, it’s all about you. Your needs as a broker, what makes your job easier and which navigation works best for you.

“Okay, there’s three weeks to go before you dump the Norwich Union name. How are you feeling?”

“We’re not dumping the name – as you put it … we’re changing the name,” I retort …  I don’t remember Bruce saying “sometimes dumping your name is a chance to show the world who you’ve always wanted to be”.

“Okay … change/dump – same thing…How are you feeling?” came the reply snippily.

My name is Phil Bayles. I look after Broker business in the south of UK as well as National Brokers and London Property Owners. I live in Southampton and support Southampton FC – I get a lot of sympathy from taxi drivers at the moment on that count.

GUARANTEED RETURN OF PREMIUM IF……?

So this is the context……

A customer rings. It’s urgent.

I always respond quickly…look at all the details…etc…It’s what I’m here for…

It was a Broker’s customer…OK…a rareish event.

“So,” he said “now you’re Aviva, you’re even more big and faceless”.

“Thanks,” I said.

“Now you’re global, you’ll lose touch with your local roots.”

“Of course,” I sighed.

“Big Corporations – don’t give a !*!! about individuals” … (language Timothy….!)

I don’t spend my whole life doing the Aviva rebrand, you know.  It may seem like that if you’re one of my blog fans…OK fan. Whilst it’s critical; and we’re really pleased with the progress; it’s not the only thing in my life! …

Hi I’m Janice.

I’m now doing something I’ve never done before, even in these days of technology, blogs and twitters, it seems like everybody’s at it but me. I’ve managed to survive without ever writing a blog. This week, I’ve decided to get in on the act so I’m writing a guest blog for John.

“It’s a journey.”
“We’re on a journey.”
“What a journey.”

It’s a sort of must say, de rigueur, must say it phrase nowadays.
On those reality shows, you hear…

“My journey has been fantastic and I don’t want to get off.”
“This is just the start and I’ll be back – you haven’t heard the last of me.”
“My journey is just beginning.”

One rule of the media I was taught in one of those ‘media training days’, you know the ones where you’re asked to write a press release; you do a mock radio phone-in, you’re given tips and techniques, told how to stand, what shirt to wear (never stripes or checks, which takes out 95% of my shirts. I have one special media shirt – it’s dull!)

I don’t like the word “blog” so I won’t use it, but that’s what this is supposed to be (at least that’s what the Insurance Times boys tell me).

I hope it’s worthwhile for you, but give it time.

For me it has got to be a regular update on what’s happening to Norwich Union as we change our name to Aviva (no mean feat!).