Hello, I'm John Kitson, and this is my blog.

Driving down to Birmingham after attending a family funeral on a wet and dark Friday night last week, I wasn’t really feeling or expecting too much from the evening ahead at the Insurance Times Awards.

I am Alan, son of Sander, father to Fraser, native of Kilmarnock, friend to English Andrew, I am many things to many people but at this moment I am the ‘Johnblogstitute’.

You know what, you think you have a great relationship with the Insurance press.

You make yourself available, you put forward spokespeople, you brief them in advance on big initiatives, strategic “journeys”(!) and you very very occasionally give them an ‘off the record’ snippet/comment. and then you agree to do a running commentary on the biggest financial services rebrand ever in the UK – and you do it in a ‘bloggish’ style to try something new.