Hello, I'm John Kitson, and this is my blog.

As we enter the final stretch of our 1Day charity initiative, we’ve been staggered by the amazing effort our brokers have made throughout the month.

We’re almost there – nearing our target of £80k.

Don’t forget, as well as 1%* of every sale, you can make a difference to children’s lives by signing up for our Recognition Wall  in which we’ll donate £10 to Street to School on your behalf (hurry – just over 100 bricks left!). If you wish, you can also make a personal donation by Clicking here.

To find out more or make a donation, please visit www.aviva.co.uk/1day

Transcript

Janice – “Hi everyone. Just sitting here reflecting on what a difference a year makes, so this time last year we were gearing up to become Aviva. Now it seems we’ve been Aviva forever. I’m just fresh from the BIBA conference, where we had a fantastic time with the buzz around our stand, the feedback from brokers and the way they are feeling about Aviva at the moment is fantastic and again what a difference a year makes.”

John – We started, we started, sorry I started this blog with a little group of friends about a year ago and to start off the New Year 2010 we thought we’d do a little video blog as a one off, see how it goes and if its popular I think we’ll run it again, but this is the first sort of video blog we have done and we hope you like it.

What were your highlights of 2009?

Janice – One was being asked to dress as a mermaid, one of John’s wonderful ideas, which was Janice should dress as a mermaid for the key partner conference.

John interrupts – sorry Janice we are doing highlights

*Janice laughs and slaps John’s hand*

*Clip of Janice as a mermaid*

Janice – so yeah, one of them was being asked to be a mermaid.

John interrupts – that was – it was very funny

Janice – the highlight…

Driving down to Birmingham after attending a family funeral on a wet and dark Friday night last week, I wasn’t really feeling or expecting too much from the evening ahead at the Insurance Times Awards.

As the world departs for its annual hols you’re stuck with me again, sorry! John is off for a few weeks, and so are many others, and I’m planning to enjoy the peace and quiet.

It’s mid year appraisal time, as you can imagine appraisals with John are a bit different, mine went something like this

John: Looking back on the last 6 months what are the headlines

Me: Well relationships with consolidators seem to be a continued  theme, have we fallen out with them, are we making friends with them, even when nothing’s happening it’s forever in the headlines……

I joined the company that was last week rechristened Aviva 9 years and 2 months ago, 6 weeks after the CGU, NU merger was announced. You could say I never really belonged to a “legacy company”. As my colleagues swore allegiance to General Accident, CU, NU and L&E, it was really clear to me that people form allegiances to brands over many years and real passion and loyalty underpins these allegiance.

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In the… day… week… month…… and year ahead…………………
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The yellow and blue bunting will have faded in the sun…

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The yellow balloons will be long popped…………………

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The yellow cup cakes will be a distant memory………

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The yellow serviettes at the “scattered round the country” barbecues will have been forgotten ………

It’s 7 weeks since I wrote my first ever blog, it hasn’t turned me into a blog addict, a ‘Twitterer’ or a ‘Facebook’ regular. I like talking too much to ever do all my communications via virtual means, any of you who’ve met me will know that to be the case.

“Okay, there’s three weeks to go before you dump the Norwich Union name. How are you feeling?”

“We’re not dumping the name – as you put it … we’re changing the name,” I retort …  I don’t remember Bruce saying “sometimes dumping your name is a chance to show the world who you’ve always wanted to be”.

“Okay … change/dump – same thing…How are you feeling?” came the reply snippily.

My name is Phil Bayles. I look after Broker business in the south of UK as well as National Brokers and London Property Owners. I live in Southampton and support Southampton FC – I get a lot of sympathy from taxi drivers at the moment on that count.

Quite a few people read this … okay, a few … well, you do!

Well, at least people give me ideas for content … and what to write about …

No, they do really … quite a lot actually …

But if it’s not about Aviva (or sort of related) then it is a no no …

Why?

GUARANTEED RETURN OF PREMIUM IF……?

So this is the context……

A customer rings. It’s urgent.

I always respond quickly…look at all the details…etc…It’s what I’m here for…

It was a Broker’s customer…OK…a rareish event.

“So,” he said “now you’re Aviva, you’re even more big and faceless”.

“Thanks,” I said.

“Now you’re global, you’ll lose touch with your local roots.”

“Of course,” I sighed.

“Big Corporations – don’t give a !*!! about individuals” … (language Timothy….!)

Is this the most stressful business environment I’ve ever been in …? (not Aviva just the world of commerce!) Generally … and for me at the moment?

That was the thing winging its way around in my head early one morning (as it does) …

“It’s a journey.”
“We’re on a journey.”
“What a journey.”

It’s a sort of must say, de rigueur, must say it phrase nowadays.
On those reality shows, you hear…

“My journey has been fantastic and I don’t want to get off.”
“This is just the start and I’ll be back – you haven’t heard the last of me.”
“My journey is just beginning.”

One rule of the media I was taught in one of those ‘media training days’, you know the ones where you’re asked to write a press release; you do a mock radio phone-in, you’re given tips and techniques, told how to stand, what shirt to wear (never stripes or checks, which takes out 95% of my shirts. I have one special media shirt – it’s dull!)

Trying different things isn’t always easy.   “New” is not everyone’s cup of tea and this “blog” is one of those things.

I happened to be browsing on another insurance website (as you do) and there was a forum discussing this blog, a bloggers blog so to speak, bit odd but there you go, the wonders of the web.  They called me “a fruit bat” and a web Harry Hill look-alike.  Talk about not pleasing everyone all of the time!

3 weeks in and I’ve certainly had some feedback on this, not all positive but as they say in HR, “all feedback is a gift”. So thanks for all your presents, Santa was busy.

It’s fair to say that certainly in the Broker market awareness of the name change is at an all time high (so it should be) and some say “bring it on”, “about time”. Others question the wisdom of the timing.

Well, it’s started, well it started some time ago but we’ve now moved into fourth gear in terms of communicating more widely that we’re changing our name.

As I ate a brussel sprout, I heard Ringo Starr (nee Richard Starkey) on the television and caught Bruce Willis saying, “would Walter Willis have ever been a leading man?”

I don’t like the word “blog” so I won’t use it, but that’s what this is supposed to be (at least that’s what the Insurance Times boys tell me).

I hope it’s worthwhile for you, but give it time.

For me it has got to be a regular update on what’s happening to Norwich Union as we change our name to Aviva (no mean feat!).