“Okay, there’s three weeks to go before you dump the Norwich Union name. How are you feeling?”
“We’re not dumping the name – as you put it … we’re changing the name,” I retort … I don’t remember Bruce saying “sometimes dumping your name is a chance to show the world who you’ve always wanted to be”.
“Okay … change/dump – same thing…How are you feeling?” came the reply snippily.
“Change and dump are not the same…in anyone’s language…and language is very important…”
“Okay, okay, calm down…it’s only a name change…”
“Only a name change…ONLY A NAME CHANGE…! It’s one of the biggest Financial Services rebrands ever undertaken…and I quote from “The Times”…(not the “Norwich Times” but “The Times” – an icon, a paragon of intellectually sharp journalism)…They said, “the slickest corporate rebrand in history”…Yes, history… not this year…not this century…but forever…that is not just a name change…!”
It got a bit more heated…more snippy…it happens…comes with the territory…when you stick your neck out etc.
Jibes …digs …snippy comments…not always grasping the big picture…not always understanding the global jigsaw puzzle that I have in front of me …not knowing the strategising that goes on…not knowing the effort and energy that’s gone into getting that “slickest in history” comment.
But hey…she calmed down and apologised if her comments had been misinterpreted as a dig…we smiled…we were off for lunch. That’s married life for you …
“Sensitive … moi”
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